kenjisan

"Do nothing light"

Yesterday, Cyndi and I ended up in a bar in Hollywood talking to a couple regulars about life and travel. The conversation started off filled with a string of cliched proverbs ("glass half filled," "live life to its fullest," "seize the day," and so many others I began to think that they were reading out of Ye Ol' Book o' Sayings). As I watched one of them down Heineken after Heineken, I thought about a billboard for Heineken Light we say on the way into the city. "Have you ever tried Heineken Light?" I asked. "I don't do anything 'light,'" he explained to me. "I don't drink light beer, I smoke Malboro Reds, and I eat butter." He did most of it in moderation (with the exception of the beer drinking on this day, I could only assume) and didn't understand why people felt they needed to pay more for less.

Obviously the man isn't a technorati.

In any case, my hat is off to you, Mr. Heineken (Not Light). While i suspect you may not be practicing what you preach, as they say--as you may have said yesterday--"It's the thought that counts."